<-
Back to all articles
Klaviyo, Startups, Ecommerce
Finding the Next Klaviyo - USA and India Leading the Innovation in Ecommerce Automation
Oct 9, 2023
Klaviyo went public in September 2023. It was the first notable SaaS IPO since HashiCorp in December 2021.
Klaviyo’s marketing automation tools is used by thousands of largest e-commerce brands to engage with their customers with SMS and emails.
As more people continue to shop online, the market for customer engagement platforms continues to grow.
In this post we look at the upcoming growing startups in e-commerce marketing automation and customer engagement space. I mainly focus on headcount growth of these companies over time.
After identifying all the companies across the world, we found that only 100 of them actually grew in headcount over last year.
Fastest Growing Ecommerce Marketing Automation Companies by Headcount
Top 10 companies by headcount growth
Here is their headcount growth over time:
Largest Headcount Country
Of all the 100 growing ecommerce marketing automation and customer engagement platforms, about 70% of them have most employees in the USA and India.
With currently over 200 M internet buyers in India and increasing by 25% yearly, India is one of the largest market for these companies.
Headcount growth over time of these companies by country follows a similar trend.
Engineering Team Size
Of all the 100 growing ecommerce marketing automation companies, about 60% have more than a fifth of their staff in the Engineering department.
Last Funding Round
About 50% of the 100 fastest growing ecommerce marketing automation companies have raised their Series A round or beyond.
Series A and Series B companies are growing the fastest by headcount.
Growth is slowest for Post IPO and Series E companies.
As a benchmark, here is Klaviyo’s headcount growth over last year
Access the complete data 👇
Download the complete list of 100 growing ecommerce marketing automation and customer engagement platforms included in the analysis above.
The CSV has 32 columns with
headcount growth metrics
headcount over time
headcount by function
funding milestones
website traffic
firmographics
and founder contact details
About the data
The data seen above is from Crustdata - the most accurate AI powered data-driven market intelligence platform for private growth stage investors and sales leaders. It indexes billions of public data points on companies every week to provide an edge over the private market.
